Visibility Is Everything

Asset Track was built on a simple belief: fleet and truck owners deserve to see exactly what's happening with their assets, in real time.

Our Story

Founded in Gaborone, August 2023

Asset Track, operating under The Telematics Group (Pty) Ltd, was founded in August 2023 with one clear focus: to give fleet and truck owners real visibility over their vehicles and assets, serving the logistics industry across Botswana and the wider region.

We saw operators running blind — unsure where their trucks were, how much fuel they were burning, or how their drivers behaved on the road. We set out to change that.

Over the years since, we've built cutting-edge telematics technology that brings tracking, AI dash cameras, fuel monitoring and cold-chain visibility together into one platform — the kind of tooling that was once reserved for the biggest operators, made accessible to every fleet.

Asset Track hardware installed on a vehicle

On the Ground

2023

Founded in Gaborone

20+

Products & Solutions

15+

Countries Covered

24/7

Live Monitoring

Our Mission

To give every fleet and truck owner complete, real-time visibility over their assets — protecting their vehicles, their cargo, their drivers and their bottom line through technology they can rely on.

Our Vision

To be Southern Africa's most trusted telematics partner — the name fleet operators think of first when they need to see, secure and understand their assets.

What Sets Us Apart

Cutting-Edge Technology, Built for Real Fleets

We don't just resell hardware — we build and refine the technology, and we stand behind it on the ground.

AI at the Core

Our cameras and sensors run real artificial intelligence, catching risks the moment they happen.

Local Expertise

Gaborone-based and regional at heart, we understand the roads and realities you operate in.

End-to-End Service

From installation and calibration to training and support, we're with you the whole way.